Grains Australia’s market insights services ensure that the Australian grains industry value chain has the intelligence it needs to make informed decisions about breeding, classification, growing and the supply chain.
Combined with critical market education, we raise awareness among customers and sellers about the profitable use of Australian grains and support value creation.
Knowing what the end-users and customers of Australian grain – from millers and processors to maltsters and brewers – want now and into the future is critical to ensuring that Australia can meet the needs of its key markets and generate value for growers and others in the industry.
We analyse market and consumer trends to better understand demand and identify priorities by:
- Accessing and sharing validated and trusted international and domestic market insights
- Fostering two-way communication on market, customer and consumer opportunities
- Prioritising programs based on market information
- Taking into consideration market learnings from Australian grains industry customers and consumers
Find out more
Please contact us to access market insights and find out more about market education projects and programs.