Grains Australia’s 2026 series of wheat quality seminars for key Asian markets has been well received by customers.
The 2026 seminars continue the Australian wheat industry’s long-standing commitment to providing targeted education, technical support and training to help customers understand and use Australian grain effectively.
The seminars focused on the quality and functionality of Australian wheat for noodles, bread and other products, including the crucial role of Australia’s world-leading classification system, which is managed by Grains Australia.
Providing ongoing market education is highly appreciated by customers and makes it more likely they will continue to purchase from Australia.
Southeast Asia wheat seminars 2026
Wheat customers in Southeast Asia have indicated that Grains Australia’s wheat quality seminars are likely to strengthen their propensity to use Australian wheat.
Grains Australia delivered Australian wheat quality seminars to more than 250 flour millers, food manufacturers, grain traders and other grains industry representatives across Vietnam, Thailand, the Philippines, Indonesia and Malaysia.
Feedback from participants was positive, with over 85% reporting that the seminar increased their willingness to buy or use Australian wheat.
Our wheat has a good reputation in Southeast Asia, mostly for noodles. Southeast Asia is Australia’s largest wheat market. More than 13 mmt of Australian wheat was exported to the region in 2025, worth more than $5 billion. That’s more than 50% of the value of all Australian wheat exports.
North Asia wheat seminars 2026
Grains Australia’s 2026 series of wheat quality seminars for customers in key markets concluded with successful events in Korea, Taiwan, South Korea and Taiwan and Japan in May and June 2026.
Together with the Japan Flour Millers Association (JFMA), we hosted a successful seminar in Tokyo to update Japan’s flour milling industry to provide up to date seasonal information and technical insights on grain quality and supply.
The Japan seminar was supported by Australian breeding companies InterGrain and Australian Grain Technologies (AGT) who each gave an overview of their latest achievements, including the latest Australian Noodle Wheat (ANW) varieties. Western Australia supplies about 750,000t of a special noodle wheat blend to Japan at a value of around $300 million annually.
Grains Australia’s seminar in South Korea was well received by millers eager for technical information from the Australian wheat industry. South Korea is another important market for ANW. The Korean noodle wheat blend is different to Japan’s and is used for other types of noodles as well as udon. In 2024-25, total Australian wheat exports to South Korea were worth $528 million.
Taiwan is a small but quality market for Australian wheat. While it is traditionally dominated by wheat from the United States, Taiwan is still a valuable wheat market for Australia, worth about $118 million on average (source: ABS 2020-2024). Wheat from Australia is recognised in Taiwan as having certain advantages over US wheat, including good noodle colour and texture.
Feedback from Grains Australia wheat quality seminar participants
“I gained valuable insights into the quality characteristics of Australian wheat and its suitability for various food applications such as noodles and baked goods.”
“I also found it useful to understand the supply stability, market trends, and how Australian wheat can meet the needs of the Indonesian market.”
“This seminar is valuable for me to understand, especially (the) quality topic, so then I can use it (correctly) in my products.”
“The seminar is very insightful and looking forward for more of this.”